• Tom Ferree

Who Will Do What By When?

Updated: Feb 28

How to Improve Performance, Accountability and Trust with Integrity by Tom Hanson and Birgit Zacher Hanson

















I really enjoy books that teach life principles, not just business practices. Some good baseball analogies.


This is good story about boss and his relationships with employees, that wasn’t working. First management position for super salesman. I certainly have been guilty of promoting super salespeople, and forgetting that great sales closing skills are not same as management skills. Wish I had this book few decades ago when I was mishandling the transitions. Would love to have second crack at some of those who floundered. With benefit of books like Who Will Do What By When I’m sure the results would have been much better.


How the use of a coach changed main characters attitude about the employees and changed how he interacted. Nothing new in this book that managers and executives don’t know…and many of us have experienced. It’s great book for reminders on the basics of management, motivation and leadership. Very helpful for managers just starting out.


Book brings back a quote from Will Rogers: “It isn’t so much what we don’t know that hurts us, as it is what we know that isn’t so.” Books like this help me avoid sliding into assumptions about skill levels and motivation of employees…and customers.







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