• Tom Ferree

It's Not Who You Know -- It's Who Knows You!

Updated: Feb 28

The Small Business Guide to Raising Your Profits by Raising Your Profile by David Avrin and Joe Calloway










The small business guide to raising your profits by raising your profile.

Detailed table of contents. Chapters 3-5 pages long. Makes it easy to use as a reference. Good book when traveling or when you only have few minutes and are looking to get quick thought. Pick and choose chapters. They stand on their own.

Three main topics: Tips on establishing your own brand…to assure you are memorable. Once we’ve figured out our brand we all need tips on how to create, and then optimize awareness in others. What are Six Degrees of Business Success? Author has pointers and tips on how to pitch yourself. How to present ideas that are “unexpected.” How to make your message music to their ears.

Like all of us, I deal in lots of challenges and changes in direction. I prefer books that let me find something I need quickly. I utilize business books as reference sources.

A good read I refer to often.







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