Our Media Services

About Us| Recruiting Circle| Our Media Services| Discover the difference| Recruiting Q&A's

Candidates react and respond differently to various media strategies at different stages in their careers - often other than what employers use. Are you using the right media?

If you are like most people in business, recruiting isn't even mentioned in your job description. Securemploy spends 100% of our time recruiting. We are experts. Can you recruit? Sure, but is it the best use of your time? Securemploy can quickly customize a cost effective media strategy for you. Our goal for each employee you hire: Make your job easier by filling jobs quickly and returning your business to optimum efficiency and profits.

We are the only media solutions company to provide all of the following services.


Job Board Negotiating Service

Need help negotiating with the various job boards you use (or would like to use)? Looking to improve profits?

Securemploy can improve your profits in two ways:
  • First, by reducing your spend on job boards.
  • Second, by providing media options to assure your jobs get filled quickly so you recover profits.
How does it work?
  1. Let us negotiate for you. This allows you to free up your time and have confidence that we will research your competitor’s rates and as such guarantee you the lowest rate possible for your renewal or new packages with boards like Monster, CareerBuilder, Hot Jobs, Hospitality Online and Hcareers.
  2. Securemploy will handle the negotiating on your behalf for all major job boards you currently have contracts with. We offer the ability to roll our cost associated with this service directly within the Securemploy site as an added benefit.
  3. No savings? We don’t charge you for the negotiation. There is no risk on your part, just an opportunity to save money.
  4. How about new job boards you have not used, but want to use? Flat cost per new job board selected. We offer the ability to roll this amount into services directly within the Securemploy site as an added benefit.

In today’s market, the discrepancy between rates on job boards is one of the most frustrating things we hear from our clients. At Securemploy, we know what today’s online job board market value should be. We strive to reduce your costs and provide a higher return on investment for every client we deal with.




Job Board Services

Primary purposes of job boards: Promoting your brand. Attracting job seekers actively/aggressively looking for new jobs. Active job seekers average only 15 months per job. Job Boards fill from 4-18% of jobs advertised.

Service & Price

Use
Single 30-day Job Listing
 $50 Each time you have a job vacancy. Least expensive advertising option.
Unlimited Job Listings
One Month $275 Any month you are going to have more than 3 vacancies. To anticipate your vacancies. Each week a job is vacant your profits drop by 10% of the annual salary/wage for the position.
12 Months
Best Value		 $900
Per Location		 Smart companies anticipate. They know which positions turn over frequently. Smart companies know which positions can be strengthened.
Resume Search
 Coming Soon
You are looking for candidates in your immediate local market. Use for current vacancies or to anticipate coming openings.



Targeted Direct Mail Services

 

Passive job seekers stay in the same job three times longer than people actively looking. They provide you an average of 450% more profits than active job seekers do. And, they respond to direct mail, email, referrals, Social Networking, Candidate Matching and Search/Placement. (They only use job boards when out of work.)

Service & Price

Use
Local Market Saturation
PinPoint Lite Targeted Mail $475

When you need to reach passive job seekers currently working in your industry within your local market.
Email Blast

Hotel Sample Ad

Restaurant Sample Ad

 $300

When you need local candidates. You want to make active job seekers aware of your current/future job openings and you need local candidates.
Local Market Saturation
Local Direct Mail
 $475 When you need to reach job seekers in your immediate market, working your exact job. (non-property specific)
Email Blast

Hotel Sample Ad

Restaurant Sample Ad

 $300
When you need local candidates. You want to make active job seekers aware of your current/future job openings and you need local candidates.
Regional/National Position Specific
PinPoint Basic $1600/$1450 When you need Top 20% candidates currently working in the exact job at companies of similar size and quality to yours. Each ad goes to minimum of 500 people currently in your exact job. Includes a free Job Board Ad
PinPoint Email
 $550 When you want to reach job seekers working your exact job. Job seekers may be active or passive.
PinPoint Plus

Sample Ad

 $2455/$2255 When you need everything from a PinPoint Basic, plus: Includes
  • PinPoint Basic
  • Posting on 3 job boards
  • PinPoint Email

  • Assessment on top 3 candidates
  • References on top candidate

"Windsor Hospitality has utilized PinPoint ads on a number of occasions. We believe PinPoint ads allow us to effectively communicate specific position requirements and skills, and creates a pool of qualified candidates. In many cases, we have surfaced excellent candidates who were not actively looking for positions. We also believe the opportunity to dictate our search to specific markets and like hotels makes PinPoint ads a cost effective means of communication. We have also used the smaller scale "Local Direct Mail" campaigns very effectively as well. I would not hesitate to recommend these tools, and Securemploy. We have been very pleased with the tools and service."

Ann Vandehey, Regional Director of Sales, Windsor Hospitality

"We have used PinPoint Mailers as part of a multi-tiered sourcing strategy through Securemploy many times with successful results. The consultative approach taken by the subject matter experts at Securemploy provides for a focused, efficient and confidential approach to targeting passive candidates for unique career opportunities. The approach is tailored to match the marketing of the position with candidate appeal through rich text, pictures and key words to attract talent in any economic environment."

Robert Mellwig, Senior Vice President Human Resources, Destination Hotels & Resorts




Candidate Matching

What is Candidate Matching? How does it differ from Retained Search?

Candidate Matching, a unique recruiting technique of PinPoint Recruiting. PinPoint recruiting combines standard recruiting techniques with next generation recruiting techniques that are necessary in today’s workplace. The end result is the ability of Securemploy to work with tens of thousands of job seekers including thousands rated in the Top 20% by employers. To understand Candidate Matching, compare it to Retained Search.

Candidate Matching

Retained Search
  • Tell us your needs in minutes.
  • We search our existing database of candidates.
  • We present you a few candidates to talk to.
  • You take it from there.
  • No assessments or references.
  • No guarantee. Just a 66% reduction in price.
  • We spend 1-2 hours with clients learning your job.
  • We search high and low to find the right candidates.
  • We present 2-3 candidates for you to interview.
  • We provide assessments, references and additional information.
  • We assist in all stages from setting up interviews & flight arrangements, to negotiating the offer and final committment.
  • 90 day guarantee

What is the unique advantage of Securemploy Candidate Matching?

PinPoint recruiting techniques enable Securemploy:

  • To concentrate on candidates rated among the Top 20% by employers. Our secondary market is candidates rated by employers in the 21-40%. We concentrate on the best candidates.
  • To attract thousands of passive job seekers.
  • To maintain (quarterly) a much larger niche database of Top 20% candidates than traditional search or placement companies can possibly manage. Job boards may have more candidates, but the majority are people actively/aggressively looking. Active job seekers average only 15 months in jobs.

Service & Price

Use
Candidate Matching
 Flat Charge
$5,000 - Property Level
$10,000 - Corporate
  • When the position is critical to profitability/customer service.
  • When the person hired needs to start immediately.
  • When you want passive job seekers that average 43 months in the same job and generate 450% more profits than those actively looking.



Retained Search

When should you use Retained Search?

When you have a job that has significant impact on your profitability. Like a Sales position. Sales positions need to improve your profits by a minimum of ten times the annual salary for the position, every year. That means your profits drop by $20,000 every week a $50,000 Sales Manager position is vacant. Vacant 5 weeks and you’ve dropped $100,000 in profits. If a search firm cuts the time the job is vacant by just one week, the search firm has given you a 33% return on the cost of the search fee.

Securemploy recommends two companies for search and placement:

Ferree & Associates Inc.

Hospitality Careers USA

Service & Price

Use
Retained Search
 $5,000 - 15,000 Retainer
Credited against the final 30% fee (After you hire)
  • When the position is critical to profitability.
  • When you need a 17-sided peg for a 17-sided hole.
  • When you want passive job seekers that average 43 months in the same job.
*Includes 90 day guarantee

"Over the past 20 years I have used most of the services offered by Securemploy. Currently my company uses their Search and Evaluation services which resulted in the hiring of our most recent 2 General Manager's for full service hotels. Tom and his team do not send us their "inbox" of current resumes. They take the time to understand our company, its culture and what it takes to succeed within our organization. They listen, quickly get us excellent candidates and support us through the entire hiring process. The Securemploy team has great attention to detail and everyone in my organization appreciates their follow-up after a placement has been made. I view Securemploy as an extension of my Human Resources department and one of our most valued business partners."

Rick Takach, President & CEO, Vesta Hospitality




Assessment Profiles

Why use an assessment profile?

Most job seekers in our industry are comfortable interviewing and they are good communicators. It is easy to hear what we want to hear during an interview. Hiring mistakes reduce profits significantly. They also hurt morale. Assessments help you optimize your success.

Job seekers: Get your own Assessment to present to prospective employers. Show them you are interested in a career, not a job.

Service & Price

Use
PDP (Professional DynaMetric Programs)

www.pdpworks.com
Single Assessment $125
  • Give to candidates prior to scheduling interviews. (Assessments in advance typically reduce the number of interviews, and your costs.)
  • For job seekers that want to market themselves better to potential employers.
*Includes 90 day guarantee
Corporate Package  

for bulk pricing
  • For all new hires.
  • For your corporate team. Team building...team restructuring
  • For benchmarking



Recruiting Plan

Don’t have time for this? Click here to answer 6 simple questions and we’ll send your PinPoint Recruiting Plan for you within 24 hours. Download Sample Plan

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Regional/National Position Specific: PinPoint Email


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate PinPoint Email.


When to Use?


  • When the candidate you need isn't available in your local market.
  • You need a person with experience in the exact job.
  • Someone who has experience in properties/companies that are the same size and quality to yours.

How Does it Work?


Step 1: We search our database of candidates based on your job criteria.

Step 2: We draft your PinPoint E-mail and send to the targeted list of contacts.

Step 3: Interested or referred candidates contact us directly. We send the best candidates to you for follow-up.


Why PinPoint Email?


It is the surest way to reach your target audience electronically. Only those candidates which meet the specific job criteria will be notified.


Cost


$550. (Only $250 if combined with a Basic PinPoint Ad.)

If we don’t feel a PinPoint Email will work for your position, we will advise you not to do it.

E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate PinPoint Email.


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Regional/National Position Specific: PinPoint Plus+


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate PinPoint Plus+.



When to Use?


  • It's a critical position and you need to identify, interview, and hire an excellent candidate very, very quickly. Every week this job is vacant is hurting profits.
  • You need to pull out all the stops, you can't afford to just try one recruiting technique after another.
  • You need PinPoint Basic, PinPoint Targeted Email, and Internet Advertising on at least 3 job boards. Then you need assessment and immediate references on your top candidate.

How Does it Work?


Step 1: PinPoint Ad Basic: We draft your full-page, full-color ad (including pictures). We email it to your for approval, then mail to a minimum of 500 candidates radiating out from your location. This is a highly targeted ad that goes directly to people working in the exact position at properties or companies of similar size and quality to yours. Because it is so highly targeted, depending on your location and specifics, the ad may cover a several state radius. Interested or referred candidates contact us directly. We pick out the best and forward them to you. You take it from there. Typically, a PinPoint Ad will generate 5-15 qualified candidates (Quality and quantity may vary depending on position specifics.)

Step 2: PinPoint Email: We search our databases of candidates and create a list of potential contacts based on position, salary, location and overall rating. Then send an email summary of your position to this highly targeted list of individuals.

Step 3: Job Board Advertising: We post your ad on Securemploy, Hospitality Online and one other job board from the approved list.

Step 4: Assessment Profiles: We provide assessment profiles on your top 3 candidates.

Step 5: References: We run up to 3 work references on your top candidate.


Why PinPoint Plus+?


Cover all your bases. Increase your chances for locating and hiring the right candidate, the first time. You have a highly targeted direct mail program for finding top 20% talent through PinPoint Ads & PinPoint Email, plus the backup from job board advertising. (Three recruiting techniques, each targeted at a different sector of the candidate market.) Make sure you have the right candidate by having us conduct an Assessment profile and Work References prior to hire.


Cost


$2455 (Price may be discounted to $2285 if paid by credit card or by check within 7 business days of invoice.)

Includes • PinPoint Basic • PinPoint Email • Posting on 3 job boards • Assessment on top 3 candidates • References on top candidate


If we don’t feel a PinPoint Plus+ will work for your position, we will advise you not to do it.


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate PinPoint Plus+.


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Candidate Matching: Request Service


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate Candidate Matching.


What is Candidate Matching? Candidate Matching combines the best from all the PinPoint Recruiting techniques. It's one step away from Retained Search. When we work retained search, we go into the market place and find the candidate you need.


How does it work?


  • We start with a brief discussion of your needs for the position.
  • Then, we search our tens of thousands of registered candidates. Candidates that have come from all different recruiting techniques. Many of these candidates are rated by employers in their Top 20%. Many others are passive job seekers who are not responding to ads or job boards. Others have been recommended to us by former employers as the best they have ever worked with in the position.
  • We typically identify up to 5 candidates for you.
  • We present those candidates to you. It's up to you to contact the candidates, interview and hire them.

Why Candidate Matching?


  • It is typically the quickest way to fill management and executive positions. (Depending on your schedule, you can often have positions filled within 3-5 weeks.)
  • The cost is much lower than retained search. (A direct reflection of the labor hours we have to spend.)
  • When we use Candidate Matching, you reap the reward from prior jobs we have assisted with.

Cost


Flat Charge
$5,000 - Property Level
$10,000 - Corporate

No guarantee. Just a 66% reduction in price.


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate PinPoint Email.


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Local Market Saturation: Local Direct Mail


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate PinPoint Lite.


When to Use?
  • When you need candidates from your immediate market. (non-property specific)
  • When you need to attract passive job seekers. (People currently working.)
  • You want candidates who are currently working in the exact job you need.

Local Direct Mail is the most cost effective and efficient recruiting technique to reach the above people. These ads are targeted to notify the people above. They are less expensive than newspaper ads, and more efficient than major job boards.


How Does it Work?

We mail a full page, full color ad directly to prospective candidates currently working in the position you are looking to fill. The mailer is sent from Securemploy with a summary about the job and a link for how to apply. We mail to a targeted number of prospective candidates in your immediate area.


Why Direct Mail?

To attract “passive” job seekers working within your immediate local region. Job boards typically attract “active” job seekers — people that take the time to create Internet accounts, set up search agents, and post and submit their resume online. Job boards often miss people who are currently working and relatively satisfied in their current positions (but often these same people are interested in hearing about new opportunities). Unlike newspaper ads, local direct mail reaches a very specific group of potential candidates. Referrals are an excellent result generated from this program. People know people.


Cost

Reach up to 250 potential candidates for $475. ($425 when combined with Local Market Saturation: Email Blast.)

If we don’t think Local Direct Mail will work for your job, we’ll advise you not to do it.

E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate Local Direct Mail.



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Local Market Saturation: Email Blast


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate Email Blast.


Why use Email Blast?

You need to attract local people who are currently working in your industry.


Uses for Email Blast 1) Monthly informational email to brand you as the local “Employer of choice.”

Your Objective: To be the first employer people think of when they want to change jobs.

Your Goal: To have a steady supply of job seekers coming to you constantly.

Your Mission: To reduce the lost profits from turnover by 50% within a year.


Who writes this monthly email? You may already have it written. Do you have a monthly employee newsletter? If so, take information from that. If not, Securemploy can write this for you. A key: Keep it short.


2) Job specific email to saturate your local market when you have a vacancy.

Your Objective: To notify local job seekers about your job within 24 hours.

Your Goal: To have a new employee in the position in less than 3 weeks.

Your Mission: To miss no more than 3 weeks profit from this position.


Who writes your job specific email? Securemploy usually does this, but you can write them if you have the time or interest.


Both of these feed on each other. The monthly blast tells people what is happening at your company. The job specific emails advertise specific jobs. People quickly look forward to both emails and will ask to be included on the distribution list for your property.


How Does it Work?
  • We email the above to people currently working in the hospitality industry in your local market.
  • The email gives people the email address you want them to use when applying.
  • People who receive the email can apply themselves or forward the email to other people they know.

Have you ever tossed a pebble into water and watched the ripples expand out? That ever expanding circle is known as “Viral Marketing.” The people that become aware of your jobs just keep growing…until everyone in your market thinks of you first.


Why an Email Blast?
  • The quickest way to alert people within your local market that you are looking.
  • The most cost effective and efficient way to brand your hotel with local job seekers and reach into your local market to identify candidates for your jobs.
  • You want candidates who are currently working in the exact job you need.

Cost

Single local saturation Email Blast: $300 (Annual branding subscribers: $250)

Monthly branding blast: $250 per month. (12-month minimum)


Want to make your local saturation even better? When you have specific jobs, add PinPoint Lite Targeted Mail. Ask about special pricing when combined with the above.


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate Blast.



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Regional/National Position Specific: PinPoint Basic


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate a PinPoint Basic Ad.


When to Use?


  • When you need Top 20% candidates. (People who will make a significant impact right away.)
  • When you need candidates currently working in the exact job, at properties/companies of similar size and quality.
  • When you want Passive candidates (Remain on average, 3 times longer than active candidates.)
  • If you are looking to optimize profits from a position. (Passive candidates average 450% more profits than Active Candidates.)

How Does it Work?

Step 1: We draft your full-page, full-color ad (including pictures).

Step 2: We email it to your for approval, then mail to a minimum of 500 candidates radiating out from your location. This is a highly targeted ad that goes directly to people working in the exact position at properties or companies of similar size and quality to yours. Because it is so highly targeted, depending on your location and specifics, the ad may cover a several state radius.

Step 3: Interested or referred candidates contact us directly. We pick out the best and forward them to you. You take it from there.


Typically, a PinPoint Ad will generate 5-15 qualified candidates (Quality and quantity may vary depending on position specifics.)


Why PinPoint Ads?


  • This is the only program available that is targeted specifically to the people you need, based on the quality and size of your business. (Others have tried to duplicate this program over the last 23 years, but none of those efforts have succeeded.)
  • PinPoint Ads are the most cost effective and efficient alternative to reach the passive job seekers you need.
  • We have over 98% repeat customers over the last 23 years.

Cost


$1600 (Price may be discounted to $1450 if paid by credit card or by check within 7 business days of invoice.) Includes a free Internet ad.


If we don’t feel a PinPoint Ad will work for your position, we will advise you not to do it.


E-mail or call (800) 935-5280 (Seattle) or (877) 437-0909 (Dallas) to initiate a PinPoint Basic Ad.

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