Archive for the ‘Your Career’ Category

Building Effective Recruiting Talent Communities

Tuesday, July 12th, 2011

Lots of followers is not an effective way to build a talent community on social media.

The goal of any recruiting strategy should be to build a reliable, repeatable source of hires. Lots of people, simply means lots of people. The key is the quality of people the talent community attracts and whether they are qualified for the jobs available.

Job boards have a very, very, low ratio of hires to people reading their ads. Most social sites for employment have even lower ratios.

How you engage your talent community determines whether it will be effective or not.

The most effective recruiting talent communities are small, communities built around the culture of your company and the skills needed for the jobs you typically need to fill. A talent community should not be designed to fill every position, only those positions that need to be filled frequently.

There are more effective recruiting techniques to use for the ‘once in a while job vacancies.’

Building effective recruiting talent communities requires you, or someone in your company, to consistently spend time cultivating the desired talent community. That means keeping your talent community apprised of happenings in your company. What coming needs are likely to be. Opportunities and challenges. Etc.

Talent Community Rule of Thumb

Spend as much time communicating with your talent community as you spend communicating with your best friend. That takes time. Concentrate that time on the jobs most frequently vacant. Develop information to attract highly skilled people to those jobs.

Lots of jobs available in lots of different positions.
What do you do when you are faced with major hiring challenges over an extended period of time? Build smaller talent communities within your overall community. This may be by Department, brand, or geographical areas. The smaller the talent community, the easier it is to communicate and engage people. It’s much easier to talk about specifics than broad generalities. Create opportunities for people within your community to interact with each other.

Key to Engagement
Offer something to keep people coming back. It can be prizes, games, recognition. People participate in social communities to get something they want or need. Simply offering a job now and then doesn’t keep people coming back.

It isn’t complicated!
Building a recruiting talent community is not difficult.

1. Identify the jobs you need to recruit for. Can they be addressed with one talent community, or do you need sub-communities?

2 Identify the skills and management style that ideally mesh with your company.

3. Identify where on the Internet the people you want to attract hang out. Is it Ladders? LinkedIn? If on Twitter or Facebook, where on those sites? Other sources? Talk to your employees in the jobs you need and ask them where they spend their professional time on social networks.

4. Communicate at least weekly to your talent community and to each sub-community. Distribute press releases. Announce promotions. Tell people about business marketing successes. Send a link to an article to benefit their career (and expand their skills to make them more desirable to your company. Etc.

The communication step shouldn’t take more than 15 minutes per sub-community per week. Engage your best employees to help.

Looking for a New Career Opportunity?

Seek out social talent communities that match your skills and interests. Actively participate in them. The better prospective employers understand your talents, the more interested they become. Communicate your successes. Offer suggestions.

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Branding-Nationally & Internationally

Tuesday, July 5th, 2011

Demand for Talent has Gone Global.

Talent scarcity is worldwide. The world faces declining fertility rates. Education standards vary greatly. Last, worldwide there is an aging population.

Employers need strategies to retain employees as well as faster strategies to attract talent.

The solution to recruiting challenges includes collaborating with other companies, educational institutions, and even cutting across industries.

Business leaders and their employees need to encourage broader understanding and cooperation between cultures. It’s simply a fact of life to the success of any business, no matter how small.

Employees need to at least welcome change.

This recession has taught employers around the world how to do more with fewer employees. Remaining employees at least are open to change. The best actually embrace change. Unfortunately that has meant the disparity between the best talent and the rest has become much more pronounced—in their jobs and in their standards of living.

It’s important for all businesses to do a better job training, motivating, and coaching employees. Likewise, employees need to take more responsibility for their own careers, motivation, and the types of coaching they need and best respond to.

Your Company’s Growth

Smart companies and entrepreneurs spend time thinking how to attract and retain the employees that will contribute to their growth and profits. Growth is much more than increasing sales. It involves identifying additional products or services existing customers want. Identifying additional market niches. Finding pockets of business where your company can carve out a competitive advantage.

Tools You Can Use

More and more companies are using contract labor. Businesses have more short-term market opportunities and opportunities to provide a highly targeted set of skills or services. That also means business needs to look at more out-sourcing instead of doing everything ‘in-house.’

Self-education, through all the tools available on the Internet is a rapidly growing trend. What is your company doing to identify additional skills your employees need? Then helping them find Internet sources they can use to acquire the skills.

Employers need to work with local schools to acquaint the schools with the skills schools need to be teaching. That also means schools need to become much more flexible in what they teach. In the US that will be a tough transition given how entrenched the public education system is. Many feel this is a primary reason so much is being done with training through the Internet. That enables individuals to take responsibility for their own educations to assure they get the skills to enable them to thrive, instead of survive.

Improving Communication

While there will be increasing reliance on the Internet for educational opportunities there is also increased need for better communication skills when face-to-face. The Internet is still relatively new, and ‘texting’ is very new. All of us are still identifying when that’s the best way to communicate and when face-to-face, or actual voice communications are more effective. As we become more comfortable video texting communications will improve.

The reason for face-to-face communications is to enable the use of more senses, hearing, voice inflection, facial/body language, etc. Video communications can enhance communications. As the need for skills expands worldwide so does the need for all of us to acquire some foreign language skills, especially those of us responsible for recruiting employees for our organizations.

We don’t need to speak several foreign languages, but we need to know how to use the Internet to enable us to communicate easily with people who communicate in different languages.

Summary

Increasingly we live in a global world. That is unlikely to change. Step back and identify how your company can effectively benefit from globalization. What skills do you, and your employees need? Where are the business opportunities? What can you do differently?

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Do You Need a Video Resume?

Wednesday, April 6th, 2011

Jerry Crispin, Editor and Publisher of CareerXroads summarized this topic beautifully. We hope he’s laid this topic to rest once and for all. Jerry is considered the guru when it comes to recruiting issues. His books and articles are published widely. Visit them at http://www.careerxroads.com

We have frequently been contacted by companies that create video resumes, asking us to feature their services on our various websites.

Jerry summarized it well: “Video interviews, yes. Video resumes, seldom if ever.”

“We just have to comment about this Editor and Publisher article congratulating their [print] industry colleagues on adding a new feature, video resumes, to their services. Basically these publications are now educating (and charging) job seekers to make videos and post them on the publication’s site.
Really?

Before the Internet, a job seeker could circle 30 job adverts from 30 companies in Sunday newspapers, cut them out, mount each on individual pages in their journal, type 30 cover letters, print them out, stuff them along with copies of their resume and mail them all out on Monday morning expecting they would reach their destinations by Wednesday. (The cleverest job seekers bought the Sunday classifieds on Saturday and got them in the mail 2-days early!) Start to finish, it took three to four hours tops. Really!

Today, finding and applying to 30 jobs in 30 companies isn’t fixed to a specific time but would take the average job seeker the better part of three days working around the clock. (Try it if you don’t believe us, we’ve timed it). Really!

And now publishers have come up with the bright idea that job seekers would like to spend even more of their waking hours over days, weeks and months learning how to properly project themselves to an imaginary audience of recruiters? Really?

Never mind that recruiters and hiring managers would be out of their mind to spend their days watching and comparing videos of potential candidates. Video interviews, yes. Video resumes, seldom if ever.”

This was a bad idea 20 years ago and will still be a bad idea 20 years from now or at least until a meaningful method of searching and extracting content from video is found. For job seekers to upload their video resumes for employers to view is either a) one more indication of how publishers have misunderstood and misused every technology since the invention of the printing press; b) an outright scam to bilk money out of job seekers since employers won’t give them any; c) a sadist’s answer to the question “How can we waste more time, effort and money of desperate people; or, d) all of the above.”

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Getting Feedback After an Interview

Saturday, April 2nd, 2011

Most of us have been turned down for jobs at one time or another. Most of us also ask what we could have done differently, or where our skills fell short. Most of us have probably been disappointed when we didn’t get answers that could help us in the future.

Why does this occur?

People we interview with are often uncomfortable telling us that we didn’t make the cut. They typically give the answer that another candidate was better qualified. What the heck does that mean?

How do you get helpful information after an unsuccessful interview? (The only successful interview is one that results in a job offer.)

Typically the Recruiter or HR Manager is the person that calls us and tells us we are no longer being considered. We can ask them, but often they have not been given any reason.

So who should you try to get information from?

Employment interviews typically include your interviewing with several people. Typically you have collected their business cards as you went through the interview process. (If person doesn’t volunteer to exchange business cards, ask them for their card, and give them yours. In leaving, let them know you have appreciated their time, and to feel free to call on you if you can assist them in any part of their job. Networking is key, let them know you are welcome to be a source when appropriate.)

When you have been turned down, go back over your business cards and notes. Who was the person you felt you “clicked” with best? Call them. Tell them you understand you are no longer being considered for the job. Then tell them you are trying to identify if there is additional training you should take, or some area of the interview you fell down in. “I can’t get better unless I have feedback on my shortcomings. Can you tell me anything I can be working on?”

Then shut up and listen. Don’t disagree with anything they tell you. The interview is over. Your objective is not to try to salvage the interview. (That will really tick off the person you called, and the odds are about 10,000 to 1 against it happening anyway.) If they don’t give you anything specific, you can try a couple of follow-up questions. “Were my answers easy to understand? Did I provide enough details?”

Accept anything the person says, thank them, and get off the phone. You may or may not learn anything. Some companies are very strict on not providing information. Others leave it to the individuals. You tried. Let it go at that. Don’t judge.

What should you do immediately after the phone call? Send the person a Thank You note. (After all, you still have some left after sending Thank You notes to each person you interviewed with no later than 24 hours after your interview.) Thank them for taking your call. If they did give you information you can use, mention couple of the points and that you will start working on them right away. Last, repeat your offer of assistance.

Remember, next time you interview someone for a job and have to turn them down. Try to give them information to help make the person better. If their dress wasn’t appropriate, tell them how other candidates dressed. If their answers were not specific enough, let them know that other candidates gave very specific answers. If it’s because the candidate failed to ask any questions, tell them about questions other candidates asked. There are many things that can be said that can help a candidate. When your answers tell candidates how other people answered the questions it helps the candidate who was turned down, without putting them on the defensive.

Summary

Most of the people we interview with want to be helpful. Some companies allow them to be, and others don’t. Failing to try to learn information assures you will likely repeat a mistake. You owe it to yourself to make the effort. It’s your career…optimize it!”

Your objective is to try to improve your interviewing skills.

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Handling Brush Off Objections

Tuesday, March 29th, 2011

Jim Domanski offers a Sales Trainer Newsletter. To learn more about Jim, www.teleconceptsconsulting.com How to effectively handle brush off objections is equally important for job seekers as it is for sales people. Matter of fact, regardless of our job, we all deal with brush offs. The key is getting past the brush off. Jim’s suggestion below is working very well for us.

The “I’m not sure I understand…” Technique.

This technique is extremely versatile. You can use it for a large variety of brush off objections and get stunning results. Best of all, it’s easy to learn and use because there are only five words:

I’m not sure I understand.

This objection handling technique is extremely effective at getting the client to ‘open’ up and further expand on the objection. By doing so, you are able to determine if the objection is indeed real and genuine or if it is false and hiding something else. If it is genuine, you can respond accordingly and confidently. If it is false, you can probe until the real and authentic objection rears it’s head.

To Apply the Technique.

The next time you get a brush off, simply say these words,

“I’m not sure I understand…”

Simple, eh? That’s all there is to it.

Watch Your Delivery and Tone

Delivery and tone are vital to maximize your results. The words should be uttered sincerely and with sense of confusion in your voice. In effect, you want to sound surprised or bewildered when the client ‘wants to think about it’ or ‘wants to wait a couple of weeks’ or whatever.

Then let silence work its magic. Don’t elaborate. Don’t speak further. Silence on the phone is perceived as three to six times longer than it really is. In a non face-to-face environment, silence creates a sense of discomfort. Your client will literally itch to fill the void and say something.

Your words, your tone and your silence will work collectively on your client and almost immediately, he’ll feel the need to expand on the brush off objection. He will feel the need to justify it or to explain further so that you will better understand. And in doing so, the client will often give you the real reason for the objection or if the objection is indeed authentic, they’ll discuss if further.

Whatever the case may be, you now have better and more accurate information by which to gauge your response.

Summary

This technique is truly one of the best-kept secrets. Master it and you’ll get phenomenal results. Good Selling!

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Top 3 Performance Evaluation Questions

Sunday, April 18th, 2010

The objective of a performance evaluation is to boost the employees motivation and to learn ways to improve your business.

Hopefully the following are already part of your performance evaluation process. If so, congratulations. Your are in the Top 5% when it comes to effective performance evaluations.

  1. Ask your employees what the top three goals are for the business. Many times employees can’t answer that question. Your employees can’t be on the same page unless they understand the goals. Often we assume everyone understands the goals to achieve our mission.
  2. Next, ask employees how they would take business away from your company if they were competing with you. This gives employees the chance to identify any weaknesses the company has. Managers are often surprised how quickly employees can identify weaknesses or shortcomings, especially hourly employees.
  3. See if employees can identify “business changers.” Ideas that can make a significant difference in how you conduct business. Ask employees what they would change to take your business to the next level. What they would do if they could change anything. Your objective to to help employees think of ways to do your business differently. Another way to ask the question is to ask them what parts of their job drives them nuts. Follow-up question of course is what they would do to fix it.

We are all busy. It’s easy to just concentrate on immediate performance when giving an evaluation. Many managers view performance evaluations as “unpleasant” or “a waste of time, the employee already knows how they are doing and where they stand.”

Human Resources Departments need to remind managers of the objective of the performance evaluation is to improve employee motivation and improve the business.

How does HR make that happen? Add a Standard of Performance that states each manager needs to gain one idea per employee on how to make the company better. Then, when you send them an email on the date of their next performance evaluation remind them to ask the employee of ideas on how the business can be made better. Don’t assume they remember. Like all of us, your managers have a lot on their minds. It’s easy for details to slip. Especially on portions of their jobs they don’t do often.

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Credit Checks & Employment

Sunday, March 14th, 2010

Should employers be allowed to run credit checks before making job offers?

What Do You Think?

Washington and Hawaii have already passed laws banning credit checks on job applicants. At least 16 other states are considering similar legislation.

What are your views?

  • Should employers be allowed to run credit checks on all job applicants?
  • Just applicants for positions handling money?
  • Or should employers not be allowed to run credit checks on any job applicants?
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Effective Interviewing

Monday, February 22nd, 2010

Employers hire people to make their jobs easier and their companies more effective.

Interviewing is hard. First, you don’t do it very often. Second, you are talking to a company and people you know very little about.

The key to an effective interview is to concentrate your answers on the most important aspects of the job. If they have not identified those in their ad, or during phone calls, ask them early in the interview. It can be as simple as asking: ‘What are the three most important contributions you expect from this position in the next 6 months.?’

When you are asked you about your previous experience, be sure your answer highlights your accomplishments in the 3 areas they have indicated are most important.

When asked about difficult situations you have handled, give them examples in the three areas they have indicated are the most important to them.

When you are asked about your most significant accomplishments answer with examples that address their three key aspects of the job.

Should the person interviewing you get off track, bring them back on topic by addressing one of the areas.

Yes, you want to figure out if you are interested in the company. More important still is whether they are interested in you.

Even if you decide you are not interested in the job 5 minutes into the interview, you still want to get a job offer. Why? You may not want the job you are interviewing for, but you may still be interested in the company. If you are no longer interested in the company you still want them to be interested in you. Prospective employers talk to each other. You never know when they can refer you to a great job.

Let’s start a dialogue on recruiting. What’s the toughest interview question you have fielded? How did you answer it? Did you get the job offer?

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How to Deal With Negative Questions in the Job Interview

Wednesday, July 8th, 2009

by Carole Martin, “The Interview Coach”

You feel prepared for the interview. You are confident walking through the door to meet your interviewer. You have your positive experiences and stories ready to answer questions.

The interview is going along smoothly when all of a sudden the interviewer starts throwing “curve balls.” The interviewer begins asking for examples of negative situations - times when you failed or had problems coping with work.

You are not prepared to talk about your failures or times when you were challenged by difficult situations. You become flustered and you lose your confidence. You also lost the opportunity to get a second interview - or an offer.

Most interviewers aren’t attempting to be cruel when they ask for negative information - they are trying to find out if there are any “skeletons” in your closet – what problems you may have from past experiences.

So what do you do when you encounter those “curve balls?” You deal with them in a positive manner.

Here is an example of a question seeking negative information and how to deal with it.

Question –

Tell me about a time when you had a conflict with someone at work and how you resolved it.”

Answer

“I usually get along very well with almost everyone.

There was an incident that happened with a person who was not pulling his weight on the team and it was affecting morale. All the team members were getting disgruntled but nobody was doing anything about it.

I took it upon myself to have a talk with the person when the opportunity presented itself. It didn’t start out smoothly – he was defensive at first and resented my speaking to him about his work behavior. I was careful to let him know that I wasn’t judging him but rather was concerned about the team and the ability for everyone to get along.

Eventually he confided in me that he had some family problems at home that were affecting his energy level and patience. I listened attentively while he told me about his problems.

Once he became aware that his behavior was affecting other’s work he made a special effort to be more open and receptive. The team spirit improved greatly after that – as well as the productivity.

If you look carefully at this answer you can see that it offers many positives.

The answer starts out with a positive statement: “I usually get along with almost everyone.”

It’s a good strategy to add something positive about yourself and how you manage to get along with people before you begin to talk about a negative situation.

The next positive phrase used is about style: “I took it upon myself….” This statement shows initiative and ability to do something about the problem while other team members were content to be disgruntled.

This example also shows a sense of caring about fellow employees – taking the time to find out what the problem was and being a real “team player.”

You can see that there is a good deal of positive information that can be emphasized in an answer - even if it is an example of a time when things were negative.

Sometimes interviewers are trying to avoid making a hiring mistake that was made in the past.

In the event that there have been problems in the past at this company you will have demonstrated that those problems won’t be an obstacle for you. You have shown the interviewer that you will do what you need to do to resolve an issue or at least to get the facts about the problem.

Turning negatives into positives is an important skill to learn. When you are asked a negative question, stop and think about how you can refocus the question to include some positive qualities.

Carole Martin-”The Interview Coach”
www.interviewcoach.com

Sample answer – excerpt from “Perfect Phrases for the Perfect Interview,” Carole Martin 2005 (McGraw-Hill)

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Tom’s Take: Standing Out in a Crowded Market.

Sunday, June 14th, 2009

How do you make yourself stand out when there are lots of people applying for jobs?

Make sure your resume shows employers what they want to see.

Easy to say. Easier to do.

Employers hire people who can help them:

  • Make money
  • Improve guest service
  • Improve employee morale
  • Most employers also prefer to hire people who have experience at a business of similar size and quality.

To make your sure your resume is on the top of the stack, concentrate on your 3 most recent jobs. For each include:

  • Paragraph describing the company.
  • 3-4 accomplishments. Be sure to quantify your results. “Personal sales exceeded quota by $280,000″ is much stronger than “Exceeded sales quota.” Be sure accomplishments address one of the above points.
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