Employers are telling us they will need ‘better’ employees in 2010.
Their definition of better? Employees who are:
- Highly motivated,
- Already cross-trained, or demonstrate the ability to be cross-trained
- Have accomplishments they can quantify
- Team players
- In all probability, currently employed.
The above definition applies to 40% of employees at most. The rest may be good employees, but don’t have the same degree of promotability.
2010 employers all need to do more with fewer or the same number of employees. That means that all employers will be chasing the same 40% of the work-force.
How to Attract Candidates in the Top 40%.
- Offer highly competitive compensation packages and don’t be afraid to quote real salaries. Especially when advertising sales positions.
- Tell them about your standards of performance for their position.
- Describe your management team and how they work together.
- Indicate how they can make a positive impact on your company.
- Tell them about people who have been promoted.
To hire candidates rated among the Top 40% you need to give people a reason to apply for your jobs. These candidates are currently working. They are willing to listen to new career opportunities. When you first reach out to them they are not highly motivated to change jobs. Your employment advertising needs to be create a reason for them to start thinking about changing jobs now.
Willing to share? What recruiting techniques are working best for you?
