Happy 2010,
Firstly, hope you all had a wonderful time with your families over the holidays.
Secondly – wish you have a successful year ahead, both with your business and family.
The basics determine how to develop more business in 2010.
· Leisure Travel Outlook - Value Is King: no secret on this reality. Focus on building value into your packages.
· Look for deals on the Internet : watch your website and analyze the stats very closely. This still remains your most effective growth medium if you use it - well. Imagine the sheer numbers of people who could be selecting you!
· Both components of demand for business travel services (individual and group) will recover as the economy improves; yet demand from individual business travelers is likely to rebound first: corporate transient traffic and negotiated corporate traffic. This area will grow ahead of convention and meeting markets.
o In house data mining for leads. Use your employees PLUS all your normal sources.
o Identify originating source of the traffic and make a sales visit to them – it’s inexpensive and highly effective in building relations and loyalty.
o Be strategic in where you anticipate traffic to come from, not just chase what may have been there earlier. Markets evolve.
o Review your approved RFP solicitations – approval is only step one: converting that into sales is where the rubber meets the road.
o Channel management: CRO, GDS, etc. Good time to check visibility and update to highlight value propositions.
No, they won’t come just because you built: however, those who are coming to your neck of the woods will come to you if you give them reason to! And that will likely provide you what you’re looking for.
Good luck and all the very best for the year ahead!
Nagib.
Nagib Lakhani
RevMax Hospitality Consulting Services
O: (425)677-7866 C: (425)445-7750 F: (866)508-7866
nagib@RevenueMaxConsulting.com
