The number of businesses that have videos has increased greatly. But what is the purpose of the video for your hotel, business or company?
Any authorized video for your business is better than no video at all. Many businesses talk about how professional and up-to-date their company is. Your company will come across as behind the times if you talk about the above but don’t have a video when asked for one.
A video gives you the opportunity to convey your message to job candidates and potential customers. The video doesn’t have to be professionally done. High priced professional videos often miss the mark because they are obviously professionally done and designed to present the company in the best possible light. People are interested in seeing your company as it really is.
Videos enable you to convey a message to candidates for your jobs and to your customers.
Many companies make the mistake of having one video, when they really need several. If you only have one video, use it. But tell people information that is not in the video. The information that will help the person make an informed judgement about your company.
Think of a video as a commercial. Think about all the commercials you see about cars and trucks on the TV every day. A typical commecial talks about safety reliability, gas mileage, their warranty, etc. Each commercial highlites several features and benefits. There is rarely any time for details. A video for your property, or about a specific job you are trying to fill is similar.
The ideal job video.
- Will show several key aspects of the job.
- Then show a typical day.
- It will include comments from one or more people who are in or have held the job.
- Last it will talk about some of the challenges of the job.
We hear a great deal about branding. When creating a general video for your business, that is very important. When creating recruiting videos the content is more important. Work the brand in, but it does not need repeated reference like it should in a general video.
A recruiting video should communicate the culture and values and mission of the company or property. Be sure the video accurately portrays the job. Don’t be afraid to talk about some of the challenges of the job. You want candidates who understand and have the skills to meet the challenges.
There are people working at your location that can shoot the video. Ask for volunteers. Better yet have a contest with a simple fun prize (like pizza and pop.) Then see what they can do. Typically employees will get into the project and work together and the end product will be better…and everybody can win share the prize.
If nothing else, a project like this creates buzz about your property and company, and gives your employees something positive to talk about.
Create your video and post it on You Tube. It’s quick and easy. People are used to looking at You Tube videos and they have an understanding on the quality of video to expect.
You can include your video on your Internet ads on Hospitality Jobs Online to give your company an edge when advertising.
