Many people are using smart phones instead of computers
How can hotels use this technology to drive revenues?
1. Advertise evening specials in your lounge, restaurant, or spa. Make sure your message is very short. Think of the Twitter concept that only allows 140 characters in a message.
2. Advertise room night specials or weekend specials.
3. Advertise products from your gift shop that can be easily shipped. Brand some of your amenity products to build brand loyalty.
Smartphone usage skyrocketed 187% from July 2008 to July 2009.
IPhones and Google Android-enabled devices offer ads on large screens. You can use display and banner ads.
Remember, majority of SmartPhone users are twenty somethings. While younger, they are very tech savvy. About 65 million of Facebook’s 300 million members are mobile users. Eight months ago, it was 20 million. Of MySpace’s estimated 125 million members worldwide, about 25 million use mobile devices. A year ago, it was 6 million.
