Hello Ladies and Gentlemen,
It’s going to be a summer to look forward to!!
Memorial Day road traffic is expected to surpass 2008 levels.
Bring Happiness and Smiles to Your Bottom Line
-Value offerings for families – include
- Receptions (partner with restaurants to offer some sample foods and coupons, you provide the drinks
- Breakfast for families
- WiFi if not already in your offering
- Attraction related coupons or deals
- Area retailer coupons and sale information
- Car wash or interior car vacuum (you know how messy cars get when you have kids in tow!). Include service (or at least provide for access to hose and vacuum cleaners).
-Packages, Packages, Packages
- Family movie with pop & popcorn - package
- Attraction entry passes, where possible
- F&B related deals with neighboring restaurants or your own outlet
Note the sweet spot of $300-$400 over the two – three night stay
Package full deals so families can budget for meals and known costs
- You have at least $150+ per day, total for, say 4 people.
Room, breakfast, WiFi – typically included in limited service hotels
Lunch: fast food coupons @ average $20 per family (they can use these coupons anytime)
Dinner: in house restaurant values can be strong. In absence of that option, include a certificate, preferably from a chain they can recognize the value with.
Depending on your market, and the demand over the weekend, you can price your rooms with a more comprehensive package that covers the basics – that makes you more attractive than others.
Provide a reason for travelers to be at your location:
- Use your websites: 80%+ of the traveling public starts their search on line.
- Tell them why they should be at your hotel and your location: remember, people can easily drive around 2-3 hours in a radius from their home. You want to offer excitement that makes your location stand out.
- Consider Pay Per Click to get higher exposure – feature your attractions in metatags and in paid search key phrases.
- Newsletters – if you have a database, now’s the time to send out offers, if you haven’t already.
If you want some more ideas on packages, feel free to call.
Take care and good luck in your planning.
Nagib Lakhani President
Nagib@RevenueMaxConsulting.com
425-677-7866
Revenue Max Consulting
4313 245th Ave SE
Issaquah, WA 98029
