from Nagib Lakhani
The Reality
You’ve heard enough about the challenging year that will come to be known as 2009.
The Question
How do you hold to our market share or, in some cases, even increase this share?
Sadly …. Or …… Fortunately
Contrary to what you may believe, many hotels really are not as informed, tuned into their own customer base, or into trying more innovative approaches to be distinctive from the crowd as you may think. Same old, same old just doesn’t cut it anymore if you want different results.
Why? Because it takes more work, it requires a whole lot more effort and …. significant positive results are not a sure thing – at least not right away. But you will never lose out.
This all works in your favor. How? Because if you want better results than those around you ……..
Talk to your guests – in house data-mining is one of your greatest and most effective lead sources.
· Learn why they are at your hotel (what brings them here and why to you)
· Tailor your offering to meet the needs of those who have capability to generate volume for you (amenities, special interests, F&B, gyms, etc)
· Recognize the changing environment – see below – and respond
· Value, Value, Value – creative packaging with solid value creates a huge opportunity, not to mention loyalty. We can all do the math. Give your guests a reason to come to you because you will make each visit an experience, not just an overnight stay. While Disney is great, we’re not all Disney. So make up your own reason, or special getaway, that leverages your assets. We all have something that can make their stay special.
· Know the market segment you want, the one that will be most strategically sound for your hotel
And then TARGET IT with all the creativity and tenacity you can instill in your team.
Nagib Lakhani
Pres
MaxConsulting.com
Nagib@RevenueMaxConsulting.com
