“Brand Sirens” drive bottom line.
What are “Brand Sirens?” Satisfied customers who sing your hotels praises.
Hopefully they are singing your praises on your own hotels blog, but singing your praises on Facebook, Twitter, etc., is also valuable.
Do you have a comments section on your website? This is a great place for satisfied customers to sing your praises. Encouraging customers, employees, and vendors to sing your praises on other websites can help drive additional guests to your hotel, help attract employees, and encourage vendors to give you the best discounts available.
What is your hotel and company doing to build “Brand Sirens?”
