Has your hotel tried:
- Kid promotions on weekends to attract family business? Tied in with other local businesses to provide a unique experience for famililies? (Movies for kids in the video arcade or pool area. Tie-ins with various movie characters like Frosty the Snowman, or the Easter Bunny, etc. Special discount programs with stores that cater to children, etc. The Pointe Hilton Squaw Peak Resort offers “Mommy and Me” and “Daddy and Me” programs.
- Special promotions directed toward your specific market segements? Such as automatic room or amenity upgrades for your best frequent travelers on your two slowest nights to encourage them to come in “early.” A special menu/meals for frequent guests on tight schedules, or who are forced to arrive after your restaurant’s normal hours. Helping meet special transportation needs for your most frequent guests.
- How about a “tea party April 15th?” Many people are upset about “pork” projects in the budget. “Celebrate on April 15th with a Pork Party. Sizzle your local Elephants and Donkeys!”
- Create fun holidays or promotions during the week to lighten guests stays.
- Do you have “add-on fees” like parking, movies, Internet charges, etc.? Provide a free movie to guests instead of reducing rates, etc.
Share what is working for your hotel or restaurant.
